The barter system is a means of acquiring goods and services without spending hard cash. Carrying the same concept of exchanging one thing for another that was used centuries ago, bartering is now done on a much larger scale. Today, many of the world’s leading businesses use barter and bartering services in their dealings. One of them is also media buying.
Media buying via barter is the brand marketer’s way of maximizing business advertisement and promotion services without spending any additional cash. A globally used way of stretching a company’s marketing budget, media barter an efficient promotional strategy that is now becoming increasingly popular largely due to the new avenues of opportunity in digitized media and a better oversight of the lagging global economy.
How Does It Work?
Media buying by means of trading by barter is accomplished when businesses trade the services and goods they offer with media owners for some of the advert space or airtime for business marketing purposes.
A strictly 21st century process, the media buying allows both parties to receive what they require without having to pay for their needs in upfront cash payments. Though small-scale businesses can try and negotiate barter deals with media channels on a one-on-one basis, mostly media buying is accomplished through the specialist media trade organizations.
These companies structure, negotiate and facilitate barter deals with advertising companies and the individual businesses based on the specific requirements of those involved. Acting as the middleman, the media barter companies’ help advertisers transfer the margin of goods to the media that is needed by enterprises.
It is the responsibility of the media barter company to now effectively distribute the goods and services provided by the businesses to the media channels that require it.
Outcomes of Media Buying Via Barter
Media buying can be a very lucrative decision for businesses worldwide. Not only is this a unique opportunity to attain an instant return on investment, media buying also helps liquidate unused inventory to offset company losses.
By purchasing media advertisement through media barter companies, businesses have a guaranteed return on the media investment because the media owner agrees to buy a specific amount of their product in lieu of their airtime and ad space.
Buying media through barter is also beneficial for businesses because it allows them to retain their cash savings and achieving their promotional targets at the same time. In cases where companies have a decreased marketing budget, they can supplement in by opting for more traditional forms of bartering where they provide payments in two halves, one in cash and the other in exchange of goods and services.
What’s more, adding bartering services as a funding option for acquiring media placement, businesses are able to create an additional space in their advertisement budgets. When a company pays for media services in a barter exchange rather than in cash, they are actually receiving considerably more at a lower cost in terms of physical payments. This is possible due to the fact that a third party places more value on a company’s products than the company itself creating an automatic profit margin.
Media barter also allows businesses to use the direct return on investments and cash savings they have to re-invest in more extensive media and marketing campaigns.
About Author: Paul Conant With more than 25 years of experience in building businesses as well as sales training for small companies and big box retail and barter trade exchanges. Paul is an accomplished entrepreneur with a vision and expertise in business performance and has driven growth in the service, retail, barter and e-commerce sectors. With a blend of creative and operational strengths, Paul, has achieved exciting results in all companies he has worked with. Before founding Gizoom, Paul was a successful entrepreneur in the electronic and barter trade industry. Paul also consults clients in a variety of business concerns as well as developing online strategies for, PPC, SEO, SEM and local search. website – http://barter.powerlandingpage.com/
