Dragging a customer through the door is one thing, but turning that person into a paying customer is quite another. On a Meijer job application, you’ll be expected to demonstrate that you have these sorts of skills. If you can provide examples of how you’ve accomplished this, you’re going to put yourself in the running for the job.
With that in mind, let’s take a look at how you can turn conversions into sales.
Speed is Key
We live in a world that never stops. If you go outside for a moment, you’ll realize people are always busy and they’re always moving. When people land on a website or a piece of content, they want to get an answer to their query fast. The longer they have to wait the more chance they’ll go somewhere else.
Make an effort to deliver on your promises immediately.
Reduce the Number of Steps
To lead on from our previous point, you have to reduce the amount of steps it takes to get from point A to point B. Studies demonstrate that the best results are gained from no more than two purchasing steps. Get any relevant information on a single page. Don’t try to sell something to someone. Help them to buy.
The fewer obstacles a buyer has to overcome the better.
React to Results
You should always measure results. Everyone who comes to your website will leave a footprint you can measure. For example, if a customer comes through Facebook you can track them using a conversion pixel installed on your website.
Look at metrics like cost-per-click and return on investment. These will help you to measure how effective your current marketing arrangements are. It will also reveal whether you’re accidentally turning customers away.
Keep it Simple
The vast majority of purchases happen by impulse. If you allow someone to think about a purchase and come back later, you’re going to run into a situation where they’ll leave and 99% of them won’t come back.
The easiest way to solve this problem and net the sale is to remove the opportunity for additional thinking time. Keep the pitch simple and tell a story. Remove the jargon and market to the lowest common denominator without being patronizing.
In it for Them
Show how your product can change someone’s life. Do this immediately so people have their curiosity piqued. Your product is there to solve problems, so pitch your product in this way. Everything else they can discover later on.
What about Your Product?
Throughout this guide, we’ve assumed you already know your product is fantastic and easily marketed. Take note, none of this will work if you’re not meeting the needs and expectations of your target audience. In the event the results aren’t coming, perhaps it’s time to start reviewing whether you’re selling to the right people?
